About us

Smarter Futures is a partnership that provides technical support and training for flour millers, government food control staff, and other stakeholders in Africa with regard to fortification of wheat and maize flour, and more recently rice, with vitamins and minerals. Adding vitamins and minerals to cereals is economically viable and cost effective. Improving the nutritional value of people’s diets through flour and food fortification will improve people’s health and well-being and lead to smarter futures.

We all work toward preventing problems caused by vitamin and mineral deficiencies, such as neural tube birth defects, impaired learning capacity and decreased productivity. Flour fortification is one strategy for addressing such deficiencies because it delivers essential nutrients through staple foods. It does not require consumers to change their eating or buying habits.

The key groups to benefit are women of childbearing age, adolescents (especially girls) and young children. Additional nutrients, especially iron and folic acid, make these group in particular smarter, stronger, and healthier.

The Smarter Futures core partners are:

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  • The Food Fortification Initiative (FFI, formerly the Flour Fortification Initiative), the umbrella partner. Its mission is to advocate for and support fortification of industrially milled cereal grains by collaborating with multi-sector partners. Currently 81 countries require fortification of at least wheat flour, maize flour, and/or rice.

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  • Helen Keller International (HKI), is recognized worldwide as an NGO that combats the causes and consequences of blindness and malnutrition by establishing programs based on evidence and research in vision, health and nutrition.

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  • AkzoNobel, a world leader in the production of food grade sodium ironEDTA, the iron compound recommended as the most bioavailable option for whole wheat flours.  AkzoNobel participates in Smarter Futures through in cash and in kind contributions, which include a new rapid test for ironEDTA in flour.

  • The Global Alliance for Improved Nutrition (GAIN) was launched at the UN in 2002 to tackle the human suffering caused by malnutrition. Working with partners, GAIN aims to make healthier food choices more affordable, more available, and more desirable. We aim to support and advise governments, businesses, and development partners as they build and mobilise food and nutrition plans to advance nutrition outcomes. GAIN’s purpose is to improve nutrition outcomes by improving the consumption of nutritious and safe food for all people, especially the most vulnerable.

    GAIN is a global, Swiss-based foundation that mobilises public-private partnerships and provides financial and technical support to deliver nutritious foods to those people most at risk of malnutrition. GAIN’s programs in Africa and Asia enable better diets via nutritional products, such as fortified staple foods, including cooking oil and flour, and condiments like salt and soy sauce.

Ministry of Foreign Affairs - Development Cooperation

  • The Ministry of Foreign Affairs of the Netherlands has awarded financial support for Smarter Futures through the year 2021. This grant is administered as part of a larger award given to the Global Alliance for Improved Nutrition (GAIN), whereby Smarter Futures is a separate, independent work stream from the larger award.

Since its launch in 2009 Smarter Futures has developed well-established network connections with all relevant partners in the fortification arena, including many organisations and companies that actively support Smarter Futures technically and sometimes financially.

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Smarter Futures is a public-private-civic partnership that supports similar partnerships of flour millers, governments, vitamin and mineral suppliers, international organizations, and academic institutions to make fortification of wheat flour a reality in Africa. The aim of Smarter Futures is to improve health in Africa through the enrichment of wheat and maize flour with essential vitamins and minerals.